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Winner: Burberry

An award for a brand that has pioneered digital initiatives. Voted for by the BFC Digital Committee.

Digital marketing innovator Burberry was presented with the Digital Award. The brand has pioneered several digital initiatives such as streaming all its fashion shows online since September 2009 and launching its Autumn/Winter 2010 collection as a fully interactive, motion-responsive experience. This award was voted for by the BFC Digital Committee.

Presenter: Douglas Booth & Emma Roberts

Back to 2010 Awards Categories