01 September 2010

2010 NomineesThe British Fashion Council (BFC) today announces the shortlist of nominees for the British Fashion Awards 2010.  The event recognises the most influential people in fashion today and celebrates the reputation and development of British fashion. The winners will be announced at the British Fashion Awards, on Tuesday 7th December. The evening is attended by the most influential industry leaders, designers, retailers, models, celebrities and media to celebrate the best in British fashion.     

The award categories this year include Designer Brand, Isabella Blow Award for Fashion Creator and the two Emerging Talent Award’s, Ready to Wear and Accessories, recognising and supporting the young design talent whose creativity drives forward the British fashion industry.

Designer of the Year, the ultimate accolade, recognises a leading British designer of couture, ready-to-wear, knitwear or accessories who has directed the shape of fashion in the past year and elevated their international reputation. The award is hotly contested this season with Christopher Kane and Erdem, two of our brightest stars of London Fashion Week nominated alongside Phoebe Philo, a British designer who has made an impact on the international fashion industry this year as Creative Director of Céline.   

Nominations for awards are made by key opinion formers within the industry.  The winners are selected by relevant panels of leading British and international media and buyers.

This year’s nominees were chosen by the British Fashion Council Press Committee, which includes Lucy Yeomans, Editor of Harper’s Bazaar, Alexandra Shulman, Editor of Vogue and Sarah Mower, leading international journalist (Vogue US/ Style.com) and BFC Ambassador for Emerging Talent.   

Also included this year is the British Style award, a reworking of last year’s London 25 award, the first in the history of the British Fashion Awards to be decided by public vote. British Style seeks to recognise an individual who embodies the spirit of British fashion and is an international ambassador for the UK’s fashion industry. Voting at   
www.britishfashionawards.com will open later this year.    

Harold Tillman, Chairman, British Fashion Council commented, “This year’s nominees are a reflection of the incredible vision and breadth of talent British designers offer. From the truly unique and inspiring collections by the designers nominated in the Emerging Talent categories to the remarkable impact designer brands Burberry, Mulberry, Pringle of Scotland and Victoria Beckham continue to make on the industry, the creativity of our designers drives forward the British fashion industry and we’re very proud to be celebrating this. ”


The British Fashion Awards 2010 nominees are:

1.    EMERGING TALENT AWARD - ACCESSORIES
An innovative and directional accessories designer who is emerging as an influential force in British fashion in the Accessories category.
Nominees: Charlotte Olympia, Husam El Odeh and Jessica McCormack

2.    EMERGING TALENT AWARD - READY-TO-WEAR

An innovative and directional designer who is emerging as an influential force in British fashion in the Ready to Wear category
Nominees: Mary Katrantzou, Meadham Kirchhoff and Michael van der Ham.

3.    DESIGNER BRAND
A leading British designer brand that has excelled and made an impact on the international stage over the past year.
Nominees: Burberry, Mulberry, Pringle of Scotland and Victoria Beckham.

4.    MODEL
A British model who has emerged as a leading name in the modelling industry and is making a strong mark on the international fashion scene.
Nominees:  David Gandy, Lara Stone and Rosie Huntington-Whiteley.

5.    ACCESSORY DESIGNER
The leading British designer of shoes, jewellery, millinery or accessories within the past year.
Nominees: Camilla Skovgaard, Emma Hill for Mulberry and Nicholas Kirkwood.

6.    MENSWEAR DESIGNER
A leading British designer of ready-to-wear and bespoke tailoring who has been instrumental in enhancing men's fashion in the past year.
Nominees: Christopher Bailey for Burberry, E.Tautz, Margaret Howell and Paul Smith.

7.    ISABELLA BLOW AWARD FOR FASHION CREATOR
A British stylist, make-up artist, photographer, art director or producer whose creativity has been a major inspiration and influence in the past year.
Nominees: Nick Knight, Nicola Formichetti and Rankin.

8.    DESIGNER OF THE YEAR

The ultimate accolade, which recognises an internationally acclaimed British designer of couture, ready-to-wear, knitwear or accessories who has made a significant impact in the past year both in the UK and internationally.
Nominees: Christopher Kane, Erdem and Phoebe Philo for Céline.

9.    BFC OUTSTANDING ACHIEVEMENT IN FASHION

An award recognising one designer who throughout their career has influenced and inspired the global fashion industry.
Winner announced on the evening.  No shortlist available

10.    BRITISH STYLE

An individual who embodies the spirit of British fashion and is an international ambassador for the UK as a leading creative hub for fashion.
Nominees available online at www.britishfashionawards.com shortly


View the Awards archive
Find out more about last year's winners

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